Important Aspects of Marketing Products Online

There are a number of tools that you can use for marketing products online. There are social media networks, forums, free advertising websites, paid advertising and much more. You need to go through your options, find out which ones reach your target audience and make the most of them while staying within your budget. It is easy to spend a lot of money on marketing and not have any results. Many beginners experience this when they are doing the marketing themselves. This can be considered as a learning process.

You can prevent this by keeping a close watch on the marketing methods that are working for you and those that aren’t. When you find something isn’t working, change or eliminate it and focus on those that are bringing positive results.

Once you have it sorted out which marketing methods you will be using, you can create a better plan for these promotions. It is essential that you have such a plan so that you can remain focused on your objectives. Have goals with marketing products online so that you will always have something to work towards and have something to mark your progress with.

In terms of the spending on these promotions, create a budget divided into the groups of methods that you are using. Stick to this budget unless you save funds on another aspect or gain more to allocate to this area. Try to find good deals for advertising if possible and take advantage of free offers. You might be surprised at how much business you can obtain from free methods of marketing.

There is a lot of time taken marketing products online. There is probably more at the beginning when you are just getting started. You have to create a certain level of visibility for others to even find you online then you have to create a good reputation. This takes a lot of time and effort but it is necessary. Of course, you have to keep this effort consistent to keep the business growing.

It is this amount of time and effort that marketing takes that encourages individuals to hire professionals. They create a marketing plan for you with your supervision. They already know how to reach your target market and they understand the most effective promotional methods for this. They not only create the plan but they also implement it. This saves you a lot of time and hassle. You are left to concentrate on running your business while they continue marketing products online for you. They also give you reports to show their work and the results.

While some businesses do make plenty of profit without these services, the most successful ones outsource this marketing because of the time it saves and the results that are given.

Affiliate Marketing – Product Promotion

After selecting a product/service to promote, the next big challenge is to find people interested in that product/service. There are several methods you can use to market your product online.

Create a Website

You can promote your product by creating a webpage for it that you will optimize for the search engines and promote using different internet marketing methods, such as article marketing, social media marketing, and paid advertisements. Page optimization involves describing your product in at least 400 words and using “keywords.” Keywords are words that people use to find the product you are selling, and they can be found with the help of tools, such as Google AdWords: Keyword Tool and Wordtracker. The primary keyword should appear in the title of your article and a few times in the article body.

Article Marketing

Article marketing is mainly done through article directories. The idea is to inform the readers about the usefulness of the product and encourage them to follow the link provided to purchase or learn more about it. The inclusion of keywords in the article (title and body) is also important to enable people to find your article. You do not have to write a separate article for each directory. When submitting the article, you should carefully select the category, sub-category (if applicable), and keywords.

Video Marketing

Creating videos about your product can also help you find buyers. Google, the leading search engine, directly indexes videos, so your video can show up in the search results besides the text results. In the video, you should inform the viewer about the product and how they can get. You can provide your affiliate link in the video description and ask the viewers through the video to click that link to get the product. A good way of saving time when creating videos is to simply narrate the points mentioned in the article submitted to the article directory.

Slide Sharing

Slide sharing is a simple affiliate marketing technique. All you have to do is present the article you have written for article directory submission in the form of slides. You can use a tool like MS Power Point to create the slides. Slideshare.net is a site where you can upload you slides for free.

Social Media Marketing

Social media is widely used for product promotion these days. Promotion on sites such as Twitter and Plurk can bring traffic to your target site. Social bookmarking sites, such as Digg, Delcicious, and Diigo, can also be used for promotions.

Paid Advertising

Paid advertising in the form of pay-per-click advertising is used by many affiliates for internet marketing. All of the top search engines display per-per-click ads. Google AdWords is the most popular pay-per-click program. It allows you to bid on ad positions related to a keyword and make your ads appear in specific regions, if you like. Paid advertising enables you to display your site besides the top search results, without promoting it through other means or search engine optimizing it.

Marketing Ideas and Interactive Marketing Products For Direct Mail

Response rates generated by promotional pop-up mailers are known to be far in excess of those created by bog-standard leaflets and flyers but what is it about pop-up mailers that make them such a success as direct mailing pieces? The answer lies in one word and that word is “interactive”. Here are some suggestions and ideas for interactive marketing products but first, I should perhaps try to define what I mean by interactive.

“Interactive” is one of those new words that is used a lot in marketing but what exactly is an interactive mailer or interactive marketing product? Let’s try this for an explanation – once the user has opened the promotional mailing pack and has experienced the surprise of the pop-up, the next thing to happen, almost inevitably, is that the pop-up mailer is put back in the pack and the user does it all over again! After that the pop-up mailer is put back in the pack once again and passed to an unsuspecting colleague. When I refer to promotional pop-ups as interactive mailers, that’s what I mean.

Pop-up mailers have a combination of positive attributes that are not always present in standard promotional print. Let’s look at automatic pop-up products as an example. Powered by rubber bands, the various pop-up items all bring with them the element of surprise which inevitably leads to laughter – so they are fun products. That fact alone already puts pop-up mailers higher up the league table that an A4 flyer.

However, not all interactive mailers have a pop-up action – but they still make very successful direct mail pieces. In these instances the interaction might be different but nonetheless, the reader will perform a level interaction with the marketing product which will make a very significant contribution to the success of the campaign.

There are many types of interactive mailers and each has something different to offer that gives them that something extra. It might be the fact that the product has a long desk top life such as promotional penholders, pen pots and desk tidies which stay on desktops for absolutely ages giving your message a very long exposure indeed. Cardboard-engineered pen pots are supplied flat in a size suitable to fit standard envelopes and are erected by one simple interactive push-up action that makes them a popular choice as a promotional mailer.

It could be that the movement fits perfectly with an advertising message. Take interactive marketing products that turn, for example. I don’t think that enough use is made of the humble eyelet in the design of promotional marketing products. The simple task of eyeletting can add car wheels that turn, steering wheels, turning hands on a clock, items that spin such as propellers – all kinds of things – and each with an interactive turning movement.

Another type of mailer has an interactive movement that makes pictures change. These promotional advertising products are known as dissolvers and are heaven-sent for a multitude of advertisers. The old classic theme of “before” and “after” pictures is brought up-to-date by these tremendously interactive advertising products. Absolutely everything is down to the smooth way in which, by the simple interactive pull of a card, the picture at the focus of all your attention changes from one scene to another.

Or how about interactive marketing products that jump. Promotional products in the “Jack in a box” or “Crackerjack” style offer much more of a surprise than you would ever imagine from the size of the pack. They have a very high and instant impact and are very successful at drawing attention to any campaign. Even when the person opening the pack knows exactly what is going to happen next you will see that they open the pack with some trepidation – being wary of the crackerjack effect.

Assuming that the advertising and marketing agencies have done their jobs well and assuming that the direct marketing team are sending the interactive mailer only to serious business-to-business sales prospects then you have a winning formula for a successful promotional mailing campaign.