Affiliate Marketing – Product Promotion

After selecting a product/service to promote, the next big challenge is to find people interested in that product/service. There are several methods you can use to market your product online.

Create a Website

You can promote your product by creating a webpage for it that you will optimize for the search engines and promote using different internet marketing methods, such as article marketing, social media marketing, and paid advertisements. Page optimization involves describing your product in at least 400 words and using “keywords.” Keywords are words that people use to find the product you are selling, and they can be found with the help of tools, such as Google AdWords: Keyword Tool and Wordtracker. The primary keyword should appear in the title of your article and a few times in the article body.

Article Marketing

Article marketing is mainly done through article directories. The idea is to inform the readers about the usefulness of the product and encourage them to follow the link provided to purchase or learn more about it. The inclusion of keywords in the article (title and body) is also important to enable people to find your article. You do not have to write a separate article for each directory. When submitting the article, you should carefully select the category, sub-category (if applicable), and keywords.

Video Marketing

Creating videos about your product can also help you find buyers. Google, the leading search engine, directly indexes videos, so your video can show up in the search results besides the text results. In the video, you should inform the viewer about the product and how they can get. You can provide your affiliate link in the video description and ask the viewers through the video to click that link to get the product. A good way of saving time when creating videos is to simply narrate the points mentioned in the article submitted to the article directory.

Slide Sharing

Slide sharing is a simple affiliate marketing technique. All you have to do is present the article you have written for article directory submission in the form of slides. You can use a tool like MS Power Point to create the slides. Slideshare.net is a site where you can upload you slides for free.

Social Media Marketing

Social media is widely used for product promotion these days. Promotion on sites such as Twitter and Plurk can bring traffic to your target site. Social bookmarking sites, such as Digg, Delcicious, and Diigo, can also be used for promotions.

Paid Advertising

Paid advertising in the form of pay-per-click advertising is used by many affiliates for internet marketing. All of the top search engines display per-per-click ads. Google AdWords is the most popular pay-per-click program. It allows you to bid on ad positions related to a keyword and make your ads appear in specific regions, if you like. Paid advertising enables you to display your site besides the top search results, without promoting it through other means or search engine optimizing it.

Marketing Products Online – 6 Ways To Increase Sales

1. Proper Basics

To successfully market products online, you need 2 things: a website (or blog) where you sell your products, and traffic (visitors). WARNING, your website or blog is something you will want to buy. It is not recommend to get a free one as the owners can delete or make changes to your site at any time. You need complete control over yourself and your product promotion, and owning your website is essential. For the web design or layout; see what other online marketers in your niche are doing to promote their products, and learn from them. The best design is popular design. Associate and link with people marketing the same products as you are online. That will create an image for yourself, which can eventually result in recommendations about you, and long term traffic for your promotions and products.

2. Promote Using Facebook and Twitter

This is great to let people know about you, your site, and/or what you are promoting. Provide links. There are easy and advanced strategies to set up your Facebook page and ‘like’ strategies to get lots of visitors from Facebook to your website. Twitter messages and Facebook combined can get the word out about the products you’re marketing online, and give you an initial burst of decent traffic.

3. Marketing Your Product Online Through Articles

Write short articles of around 450 words that target search-engine-friendly keywords related your product/niche where you give tips, advise, and helpful information within the niche – then directing the readers to your website through links in the article. Submit the articles to online article directories which already get traffic and rank high in the search engines. The more articles you have submitted on these article directories, the more traffic will your website get, and you will be more successful in marketing your products online.

4. Market Products Online Using YouTube

This strategy is really powerful. Although you can (and should) market yourself in the videos, you can create reviews on power-point presentations on future product launches of other marketers in your niche, record them, and post them on YouTube. At the end of the video you redirect them to your own website through the link at the bottom of the video. See thousands of visitors and buyers coming by simply marketing your products with this strategy.

5. Advertise Your Products Online

There are lots of misconceptions on how to properly market online using advertising, and most people do it incorrectly. However, it is very cheap and when done correctly; you can generate crazy amounts of sales.

6. Increase Sales By Learning From an Expert

If you want more sales through your marketing of products online, whether it’s your own or someone else’s product – you must learn from the best. Get an expert to walk you through the process, while watching his screen and following along, and make money as you progress.

Marketing Ideas and Interactive Marketing Products For Direct Mail

Response rates generated by promotional pop-up mailers are known to be far in excess of those created by bog-standard leaflets and flyers but what is it about pop-up mailers that make them such a success as direct mailing pieces? The answer lies in one word and that word is “interactive”. Here are some suggestions and ideas for interactive marketing products but first, I should perhaps try to define what I mean by interactive.

“Interactive” is one of those new words that is used a lot in marketing but what exactly is an interactive mailer or interactive marketing product? Let’s try this for an explanation – once the user has opened the promotional mailing pack and has experienced the surprise of the pop-up, the next thing to happen, almost inevitably, is that the pop-up mailer is put back in the pack and the user does it all over again! After that the pop-up mailer is put back in the pack once again and passed to an unsuspecting colleague. When I refer to promotional pop-ups as interactive mailers, that’s what I mean.

Pop-up mailers have a combination of positive attributes that are not always present in standard promotional print. Let’s look at automatic pop-up products as an example. Powered by rubber bands, the various pop-up items all bring with them the element of surprise which inevitably leads to laughter – so they are fun products. That fact alone already puts pop-up mailers higher up the league table that an A4 flyer.

However, not all interactive mailers have a pop-up action – but they still make very successful direct mail pieces. In these instances the interaction might be different but nonetheless, the reader will perform a level interaction with the marketing product which will make a very significant contribution to the success of the campaign.

There are many types of interactive mailers and each has something different to offer that gives them that something extra. It might be the fact that the product has a long desk top life such as promotional penholders, pen pots and desk tidies which stay on desktops for absolutely ages giving your message a very long exposure indeed. Cardboard-engineered pen pots are supplied flat in a size suitable to fit standard envelopes and are erected by one simple interactive push-up action that makes them a popular choice as a promotional mailer.

It could be that the movement fits perfectly with an advertising message. Take interactive marketing products that turn, for example. I don’t think that enough use is made of the humble eyelet in the design of promotional marketing products. The simple task of eyeletting can add car wheels that turn, steering wheels, turning hands on a clock, items that spin such as propellers – all kinds of things – and each with an interactive turning movement.

Another type of mailer has an interactive movement that makes pictures change. These promotional advertising products are known as dissolvers and are heaven-sent for a multitude of advertisers. The old classic theme of “before” and “after” pictures is brought up-to-date by these tremendously interactive advertising products. Absolutely everything is down to the smooth way in which, by the simple interactive pull of a card, the picture at the focus of all your attention changes from one scene to another.

Or how about interactive marketing products that jump. Promotional products in the “Jack in a box” or “Crackerjack” style offer much more of a surprise than you would ever imagine from the size of the pack. They have a very high and instant impact and are very successful at drawing attention to any campaign. Even when the person opening the pack knows exactly what is going to happen next you will see that they open the pack with some trepidation – being wary of the crackerjack effect.

Assuming that the advertising and marketing agencies have done their jobs well and assuming that the direct marketing team are sending the interactive mailer only to serious business-to-business sales prospects then you have a winning formula for a successful promotional mailing campaign.