3 Reasons to Have a Mobile Application for Your eCommerce Customer and Business Needs

eCommerce is enjoying unbridled success due to the many conveniences it offers such as shopping without having to visit a store, indulging in impulse purchases, fabulous offers and doorstep delivery! We bring you 3 reasons to have a mobile application for your eCommerce customer and business needs.

Mobile Feature Integration

As mobile technology is maturing towards the minimalistic and sixth sense programming, its features and instruments like wearable device, GPS tracking, beacon technology etc. can be leveraged for completely automated and informed business approach. From the customer end, GPS tracker on the customer’s device can be used to find their current location and make a spot delivery to ensure you don’t miss them when they are not at home when the agent is out-on-delivery. Further, the in-built NFC technology can be used for cashless payments in cash-on-delivery transactions. Beacon technology can be used to streamline warehouse activities and the GPS tracker to ensure seamless supply chain management.

Regular Updates via push notifications

SMSes and emails can be intrusive or overlooked or spammed based on the receiver’s mood. Mobile applications have in-built technologies to send push notifications that can be glimpsed at for further details in the drop-down before being pursued or discarded. These are unobtrusive yet attractive messages to catch the device owner’s eyes and spur them to explore offers further. Internally, they can be used as reminders, chats and instant messaging tools to communicate with team members or even stakeholders, suppliers and business partners.

Building brand loyalty with Indigenous Experience

A mobile application can be arranged to suit the customer’s preferences by showing them similar products and new offerings based on their lifestyle and interests. With personalised messages pushed onto their device regularly, it gives the shopper a personalised shopping experience. The company may consider integrating a voice navigation tool that will verbally communicate with the prospective buyer and act as their style guide to give a live shopping experience. Further, with features such as 4-D images customers can try out the product before deciding to make the purchase. Within the company, with employees, partners and suppliers, a loyalty towards the company can be established by facilitating them with the right technologies to perform their tasks easily, in a timely manner and with greater transparency.

Mobile application keeps people connected with the business all the time and it makes activities such as marketing and communication more noticeable. Hence, along with a full-fledged responsive website, a mobile application for the business is equally essential.

A cross-platform mobile application that works well on all major mobile platforms will ensure the eCommerce business gets greater visibility among prospective customers.

Ecommerce Marketing – How to Use Buyer Source Tracking to Analyze Your Online Sales Funnel

So how do you determine which portion of your Ecommerce marketing business is accounting for 80% of your sales, using 20% of your resources?

You must track your buyer sources. You must compile tracking data, and then analyze that tracking data until you have teased out the 20% that is most profitable for you.

There are a number of ways that you can do this. You can use tracking software on your web site that tracks the origination of your traffic (using ip addresses, cookies, or some other similar technology). This is the most popular method – and it is the easiest to use and to set up.

However, I use a different method, one that is considerably harder to set up, and does require a few minutes of my time each month the compile the data. However, I believe that I get better long-term results by using my method.

Keep in mind, however, I only track about 60 or 70 different incoming traffic sources, as I do not generally use PPC or other keyword Ecommerce advertising. If I did, and I had perhaps 100’s or even 1000’s of incoming traffic sources (treat each keyword and keyword origination point as a source), then I would be forced to incorporate tracking software, however I believe I would use it in conjunction with my current method.

Before I describe in detail my method, let me explain the methodology behind it.

First, what is more important? Knowing where our traffic comes from, our subscribers come from, or our buyers come from?

Since our buyers are the ones who pay our monthly bills and our vacations, I consider knowing where my buyers are coming from as premium information.

Tracking traffic and subscribers is only useful for short term evaluation and helps us make short term traffic decisions. Buying decisions by subscribers may take months, so if we relied on buying data alone to decide on our traffic sources, we would have to wait a longer period of time before receiving preliminary information. And I do consider traffic and subscribers as preliminary information.

Once I have buying data on my traffic and subscriber sources, I can then make decisions about the actual value of my various Ecommerce marketing traffic and subscriber sources.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

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If so, read about and download my brand new free eBook 27 Habits of Internet Marketing Super Stars.

Finding Affiliate Marketing Products – Five Factors to Keep in Mind

First, Decide What Type Of Hot Selling Products You Want To Promote:

This is the most important step of the process. Informative how to ebooks have always been hot sellers, and software products that make advertising easier is even hotter. But marketing systems that train people how to market are just now becoming the hottest thing in online marketing. There are thousands of products to choose from on the Internet. Just be wise in your decision making.

Second, Do The Research On The Products You Want To Promote:

See if you can find out how long this product has been on the market and how well it is doing in sales. Check to see if you can contact the owners of the products. Go to their websites and look for contact information like email addresses, phone numbers, or a place to submit support tickets. If there is nothing for you to contact them by to get more information then find another product. But, if there is contact info ask a general question and see if you get a timely response or a response at all. If you get no response at all then find another product. If a response is given then move on to factor number three.

Third, Find Out What You Are Paid In Commissions Before You Start Selling:

Keep in mind that as an affiliate you are given either a flat commission or a percentage of the sales price. Try to find products that sell for at least $50 or pay at least 30% of the sales price. You don’t want to promote a product that sells for $15 and pays 30% in commissions. A product that sells for $50 usually pays at least 30% in commissions. If they’re Click Bank products, make sure the 30% is the net commission not the gross commission you’ll receive. Click Bank has a formula for figuring out the commission. You can find out more information on that in Click Bank’s FAQ section. Most products at Clink Bank pay between 30-75% in commissions.

Fourth, Try To Find Products That Have Marketing Materials For You To Use:

Some products give these to you when you login to your affiliate login in page, others suggest you use some of the text on their sales page, or you can make your own. But try to find products that have sales ads, banners, classified ads. If your ads are from the affiliate product make sure you change some to the wording so your ads stand out from others who are promoting the same products.

Fifth, Find Products That Give You Proven Methods To Advertise Your Products:

It’s fine if you can find products that fit the first four factors in finding affiliate products to promote, but what good is finding them if you do not know where to promote them? You have to have proven methods that will bring targeted traffic to your website. Ask the owner of the products what he/she suggests as the best advertising method. Find out what others are using to market their products.

So, you find products that are hot sellers, find out if you can contact the owner, find out what you’re paid in commission before you start promoting, find out if they have marketing materials, and find out if they give you the names of places to advertise the products. Now if you can find three products of good quality as described above you could make really good money online over time. Finding affiliate marketing products to promote does take some research but is well worth the trouble.