Internet Marketing Promotion and Advertising – Free Traffic Vs Paid Traffic

Internet Marketing Promotion and Advertising is the key to success for any type of Internet Marketing Campaign. You will hear internet marketers tell many stories about their successful businesses online. But the problem is that there are thousands of stories contrary to theirs.

Millions of people have tried to launch online marketing plan since the inception of the internet. The majority of them were unsuccessful. Only a small fraction of them have succeeded in their endeavors.

Is Their Success Related to traffic?

You must know how to utilize the best available advertising methods to generate lots of traffic. This is what will eventually decide whether your business site gets enough traffic to make you a profit.

Why Do You Need Traffic?

Without traffic, all the enthusiasm and effort you put into your web site marketing and branding would just be a total waste. Traffic means lots of customers and buyers for your products.

Whether it’s the internet or the main street, traffic generates paying customers to sell your products to. You will need traffic in large volumes to make a decent profit in your business.

How Do You Get Traffic?

How do you get enough traffic to visit your site and view your products? Only five to ten percent of traffic actually becomes your customers. Nonetheless, that small percentage should be enough to provide you with a profitable business if you have enough traffic in the first instance.

How Do You Get Free Traffic?

You can get free traffic from places such as Article Directories by submitting internet marketing articles, by issuing free Press Releases, by taking out ads on free ad-sites, by interacting with Social Networking/Web2 Sites and by posting comment on Forums relating to your niche.

You can also generate traffic by posting audio/videos on YouTube. Then there is the organic traffic you can receive by having your site optimized for the major search engines.

Where Do You Get Paid Traffic?

Paid advertising can be the key to getting lots of targeted traffic to visit your site. The more people that know about your site the better chance you have of them visiting it and buying some of your products.

The most popular paid advertising technique on the internet is PPC which stands for Pay-Per-Click. This operates on web sites, advertising networks and especially on search engine networks.

The 6 Critical Keys to Increasing Profits and Driving More Sales With Social Media and Technology!

I received a call from a potential client recently. This call was different than most I receive. You see, this business owner was angry! I mean outright ticked off!

He wasn’t angry with me. No. Not angry with his industry. He was very angry with new technology and marketing, and the people trying to constantly promise him the moon if they signed up for their service.

The call went something like this…

“Is this Bill?”

“Yes sir,” I said. “How can I help you?”

“My name is Bob. I am the president of XYZ Company (the names have changed to protect the frustrated.) I am so sick and tired of all the calls, emails, and letters I am receiving from people who say they can get me to the top of Google, start a Facebook page, show me how to Twitter, and promise me a ton of sales with this new marketing stuff. I have tried their pay-per-click programs and wasted a ton of money. They promised they could get me to the top of Google, and 1 year later, I am no where near the top. I am fed up wasting time and money!”

“I understand Bob. What made you call me specifically?”

“My friend is a client of yours. She told you can sort this out for me.”

“Thank you for calling Bob. Yes I can help you. Let’s talk about your frustrations and how we can turn lemon into lemonade…”

I can’t tell you how many times I hear those same frustrations from clients and customers. They weren’t as passionate as Bob, but you can hear the fear and desperation in their voices too.

The new internet media can be a blessing or a curse, depending on how you approach it, your mood to embrace it or not, and your passion to execute a very good plan.

Part of my weekly ritual is to spend time studying trends in consumer behavior, electronic trends, ecommerce advances, and better understanding the lifecycle of the purchasing process.

Not only do I read research articles, I pay attention to my own buying habits and those around me. And have those habits ever changed in the last few years.

With the incredible growth of Smartphones, tablets, e-readers, and other mobile devices, consumer buying habits are changing literally right before our eyes.

Social media such as Facebook, Twitter, and Pinterest, are captivating consumers in every walk of life and creating opportunities to communicate with them like never before. We now have a tremendous opportunity to tell our story and capture that lucrative group of buyers who can be very loyal to your business.

Before I get into strategies and techniques on how to improve your sales and profits through better customer engagement, let’s look at some trends. Forrester Research, Inc, Pew Research, and the Nielsen Company have all recently completed studies. Here are some interesting statistics they discovered:

  • 43% of all U.S. retail sales are influenced by the web (Forrester 2010)
  • Preference by U.S. online adults to receive customer support via the phone has fallen from 32% in 2007 to 29% in 2010. (Forrester 2010)
  • U.S. online adults report they spend equal amounts of time – 13 hours a week – watching TV and being online. TV viewership has increased only 5% from 2005 to 2010. (Forrester 2010)
  • 79% of U.S. online adults read print magazines, down from 84% in 2007. (Forrester 2010)
  • 58% of U.S. online adults prefer to research a product online, up from 43% in 2007. (Forrester 2010)
  • As of February 2012, Pew Research states that 88% of all adults use cell phones. About 50% of those are Smartphones (Up from 17% in 2010.) Over 80% of Smartphone owners use the internet with the phones at least once a month.
  • Nielsen says that adults have increased access to social sites via their phones from 11.1% in March 2010, to about 40% in September 2011.
  • In 2010 Forrester Research stated that 10.3 million U.S. adults owned tablets, and will be about 82 million by 2015. CNET states that the ownership of tablets increased from 10% in mid December 2011, to 19% in mid January 2012.

I believe this is the tip of the iceberg in terms of accessing the internet, shopping, and buying. You will see these numbers climb dramatically.

What Does All This Information Mean?

These statistics mean a few things to your business. One, there is more and more opportunity to connect with consumers in a positive way. This new reality also creates more work, the need to have a deeper and comprehensive strategy, and you will need a dramatic shift in thinking if you are not already on board with the consumer’s changes.

With the world literally at the consumer’s fingertips (anywhere), his or her tendency is to bounce around on the internet very fast and can lose interest in your company, product, or service. You must use a number of different strategies and tactics to create a conversation with these consumers, methodically move them towards purchasing from you, and not lose them to someone else that has grabbed their attention.

Consumers can now enter the buying game from so many directions. They have more options, thus more directions than ever before. They can find you with a simple Google search for your company or product. They can see your pay-per-click ad. Or a large banner ad that follows them on the internet. They can find you on a Facebook ad, or if one of their friends likes your page, you show up on their friends Facebook wall. Or what about a prospect sharing your Tweet about a particular promotion to their Twitter followers?

And there are emails, direct mail programs, print ads, radio, TV… the list goes on and on. It is more important than ever to know your prospects/customer, your target market and find out where they spend their time. Then target your campaigns appropriately to your prospects.

Once the consumer enters your marketing lifecycle, the message you send is critical to better conversions and also repeat business. You need to think of your marketing lifecycle more circular now, rather than linear. The circle is the top of a funnel. The circle includes all the different media types. You still need to move them along through the qualification funnel, but now the size of the top of the funnel has gotten much larger, and is getting bigger every day. If you continue to exclude some opportunities, your funnel top becomes much smaller than your competitors. More leads into the funnel, the more sales and profits come out the bottom of the funnel.

6 Critical Keys

Critical Key 1:

One critical key to improving your sales conversions and revenue is to reduce the friction to your sales closing (conversion) by engaging the consumer in the channels they are engaged. Embrace where they go and spend time developing strategies that will convert them right there. Not distracting them to other channels.

If you have a lead on Amazon, get them checked out then and there. Don’t count on moving them to another site where they have to think about it again.

Critical Key 2:

Make sure you know your target market very well. Where do they spend their time? Do they use Smartphones? Do they carry their tablet into your retail store? Check your Google Analytics to see how they are reaching your site and to what pages. What is their income range? The list goes on and on.

Critical Key 3:

It’s really the old K.I.S.S. principle. Keep the conversion and closing very simple and easy for the customer to understand.

From and ecommerce point of view, the checkout needs to be very simple and streamlined. The customer needs to feel comfortable and understand everything about the sale. How much is shipping going to cost me? How long will it take? What is your return policy?

Critical Key 4:

If you are promoting a product in an email campaign or any campaign for that matter, the link from the media to the product needs to be directed to a landing page with a specific call to action, or directly to the product page. Don’t make the customer search for the item on your site, or other sales page. All too often I see clients directing their campaigns to the main page of the site instead of a dedicated page. A huge mistake.

Critical Key 5: Cross Channel Marketing.

Consumers use many different ways to communicate with their friends, family, and you, their retailer, e-tailer, or service provider.

Expanding your marketing message beyond just email, or direct mail is critical to your success. Those businesses who don’t engage with their prospects and customers through multiple channels and cross over between these channels will not be maximizing their opportunity to sell, and will not see their business grow.

Traditional marketing has always been explained as a three-prong approach. You need to deliver the right message, to the right people, at the right time. We now need to look at a fourth prong, delivering all these through the right media.

Critical Key 6:

Embrace the opportunities. Check your mood about the new marketing opportunities. Be careful selecting multiple companies that will tell you they can promise to get you to the top of Google, or fix your reputation online, or will put together a pay-per-click campaign that will change your world.

Bob was a tough one to win over. Once I was able to help him understand the big picture, we were able to lay out a great plan and then execute making small adjustments along the way. I have to say, Bob is much happier today. And his qualified leads more than doubled once we were able to define his target market and refine his unique selling proposition.

All of these things can happen, but with a strategic plan, and a compelling message. Now, commit to yourself that you will first formulate a comprehensive internet marketing plan, and then execute the plan to bigger sales and bigger profits.

Good luck and great marketing!

Bill Mooney

5 Secrets to Sell More Network Marketing Products

Many people who go into network marketing fail to make many sales because they are not actual “marketers” and do not have the necessary knowledge or experience to properly market their products. However, distributors can increase sales by following a few simple rules.

1. Sell More Products to People Who Are Interested

Most network marketers try to sell their product to everybody. However they are missing a key concept in marketing: find the target audience and sell to them. Friends and family can only purchase a limited amount of a product before they can no longer afford it or no longer need it. Instead consider who needs, wants and will use your product. Target that specific audience and market to them using marketing methods such as internet marketing, brochures and flyers, newspaper and magazine advertisements, etc.

2. Use Online Marketing

A custom website is a powerful marketing tool because it allows people to find the product and obtain information on their own. This saves the network marketer hours of searching for consumers. It also automates a large part of the sales process, allowing the distributor to work with people who are sincerely interested. But most network marketing companies only offer their members a simple page on their main website with little or no access to change the information. Network marketers can increase sales by creating a separate website and driving traffic to it.

3. Use Social Media Marketing

Social media and viral marketing are two of the most powerful methods of promoting any business; they are inexpensive and effective. Create something of value, such as a video with important information, an eBook, or a piece of software with an advertisement in it, and offer it for free. Contact people you know who may have friends, family or clients interested in your products and ask them to distribute your marketing piece as well. You will find that your marketing message will spread much farther and faster than it would simply sitting on your website, waiting for a click.

4. Create an Opt-in List

Another powerful way to sell more network marketing products is to use an opt-in list. People who visit the website should be encouraged to sign up for a newsletter. After an email list has been compiled, the distributor should build rapport and obtain the potential customers’ trust by providing useful information. By providing valuable information, backed up by reliable research, you can establish yourself as an expert. Once that trust has been established, you can sell product via email.

5. Focus on the Customer

When speaking to a potential customer about the network marketing products, try to see things from their point of view. Learn their needs and desires, and then try to match your products to those needs and desires. Tapping into customers’ interests and needs is much more effective than trying to create interest or need where there wasn’t any to begin with. This will also help you determine who your real target is so that you can dedicate your time to the audience that will actually make a purchase.