eCommerce Development and Business Dynamics

The number of Internet users are burgeoning rapidly throughout the globe. While in the developed nations, it has already reach a saturation level, in growing economies like India, internet penetration is becoming stronger. Internet grew as an empowerment for common people and a massive business platform for enterprises. Among numerous trends that internet brought among people, eCommerce emerged as a massive disruption in business dynamics and in lifestyle of commoners. It brought the lavishness of shopping right at the clicks on the computer or taps on mobile devices, while, products as well as services reach the doorsteps.

eCommerce has become a proven profitable venture with considerably low investment and high profit. However, the profit part is dependent of several factors. It can become a complex business to handle, as it involves many critical operations right from accumulation of products, delivery, customer services to maintenance of technology, massive human resources, and warehouses. Only a seamless tandem in all these operations can lead to a running eCommerce business, that can bring good Return on Investment.

To venture into eCommerce, prospective business owners must first find a dependable firm to develop the central platform or the web portal. They can also hire technology experts for in-house development, but it brings along the cost of development and technology infrastructure. In the primary stages, many other operations, like collecting products from vendors and marketing are required. Hence, outsourcing the development of the platform becomes a profitable option. Businesses would only need to find a good eCommerce Development company.

Since, technology is a central aspect in eCommerce industry, adequate importance is given in web development for creating the web portal. This thrust in technology propelled a dynamic boost in IT sector. Especially, application development, web development and technologies like PHP has found their ways to massive popularity and importance in current business landscape. In fact, there is a competition among businesses to buy the best technology or to develop the best platform.

In eCommerce, the web portal, or the technology is at the center of all its operations. It is not only the interface of the business with consumers, but also the prime mechanism in which the business runs. The website serves multiple purposes all at the same time and it is that single touch point of all major interactions with consumers. Accessibility of services and abundance of features in the web portal is a secret mantra for success in eCommerce. Therefore, the imperatives of technology in this business is the central focus for enterprises and owners.

Direct Marketing Products – Good, Better, and The Best

When a home business owner is considering which direct marketing products they want to sell several questions should come to mind:

1. How much manual labor is involved per sale?
2. What are the operating expenses for my business?
3. If my goal is X amount per month, how does that break down?

I Didn’t Work This Hard For The Man

Running a business demands work, but the home business community all agrees that we’re after a certain lifestyle. We want the time with family and friends that our job makes impossible.

Setting aside the time it takes to set everything up, what sort of time demand will my new business ask of me daily?

Different home business opportunities will insist you only need to spend 2 hours per day but no two people work exactly the same way.

If we understand what we’ll have to do in advance, our own estimate would probably be more accurate. When we have the advantage of a working system or model it is easier to break down the daily tasks, which makes it easier to anticipate how long each will take.

Why Am I Still Losing Money?

Direct marketing products require some type of advertising either by mail, email or online. While advertising can be expensive, there are many ways to promote our products with little to no cost.

Some companies pay thousands in advertising to generate millions in profits. We can expect a ratio based on our advertising and our return on investment.

It’s important to advertise without overspending. Setting the budget limit per week or per month should prevent this from happening.

What Financial Return Do I Need Per…

We usually set our goals for a new business on a per month basis to follow billing cycles. This amount needs to be broken down into daily goals. By holding ourselves accountable to the activity necessary to reach daily goals, we’ll reach the monthly goal.

For instance if we need the business to generate $10,000.00 per month, we’ll need at least 2500 per week and 500 per day on a 5 day workweek.

If I know this prior to deciding which direct marketing products to sell, it’s easier to answer my other two questions.

The Good Products

Using an online store or website, any number of common products can be sold through the drop shipping method. This is also true for many MLM businesses.

Profits are calculated on the difference between our price and the purchase price. Shipping can either be added to the customer’s price or reduced from our profits. Either way we can calculate how many items per day we would need to sell in order to reach that $500.00 goal.

In the case where the items we sell have a wide range of prices, we might need several months to determine an average order. When we have the average we’d know how many orders per day are needed to reach our goal.

The Better Products

Any item that can be downloaded, whether we created the product or not, has a more profitable margin for several reasons:
a) No inventory costs, storage costs, manufacturing costs etc…
b) No importing, exporting or shipping costs are necessary.
c) Cost per item is usually low enough to attract more buyers.

Owners of intellectual products make it a point to tell prospective marketing affiliates the profit margin on their material.

Business for e-books is booming because most marketing professionals understand how to quickly setup campaigns to move these resources. Every one of these direct marketing products represents a unique income stream; most are capable of reaching our monthly goal on their own.

The Best Products

The top tier isn’t simply reserved for items that cost a lot and produce generous income to the marketer. These are the products that perform.

Whether in the form of a physical product, a membership or an investment, these products are typically designed for increasing wealth.

People aren’t going to buy top tier products unless they have faith that these products will benefit them far beyond the purchase cost. These products stand upon a proven track record, not the endorsement of late night infomercial actors.

Finding What We’re Looking For

The law of attraction is at work for these products for two reasons:
1. The people who want them are already prepared to meet the cost.
2. Once the marketer has managed to introduce these products to the people who want them, their work is done.

Not everyone has the self confidence necessary to act upon their desire for great wealth. Most people are too timid to overcome the purchase price. The marketer can do nothing more than bringing together the people who want a product, with that product.

Taking Your Marketing Products to the Next Level

In our day and age, competition is becoming increasingly high when marketing products and the use of proper marketing techniques and strategies is a must. So how do we advance to the next level of having a successful business and keep it at the top?

Various methods have been used by top-rated companies over the years with maximum success, however, these strategies are not always long term, but instead offer only a short term solution to rapid business growth. A good example of this would be making use of advertising solutions, whether on a billboard, newspaper, or even television. These methods of advertising are extremely effective, but very costly and only short term. Most consumers does not remember as one’s sensory memory forgets an advert within a quarter of a tenth of a second, while if it was a good advert on a billboard for example, it can last between 20 and 30 seconds according to leading experts in the health industry.

Branded products have proven to be extremely effective over the years with regards to returning customers, and the return on investment. These personalized products, or more commonly referred to as promotional products leave a long-lasting impression that is sure to leave a positive impression.
For many top-tier companies, the ability to be able to hand out personalized products with a company logo or brand name is of great asset and these branded products are very affordable and easy to come by. Most commonly used promotional marketing products include, but is not limited to; coffee mugs, calendars, pens, glasses, and anything small and of value to the average person.

Calendars for example, if designed well, make a great personalized product as it will ensure people will see your name or logo on a regular basis for an entire year. Much more cost-effective than other advertising means and has a greater impact on the potential customer, who will subconsciously memorize your company name, if positioned strategically.

The same goes for an impressive, professional-looking pen, which will sit on the desk of your potential future client, and give them enough time to read the business name written on it. This method of advertising has been used for decades due to it’s effectiveness, and branded products will never go out of style, as long as it is free and of use to the client.