Marketing Products Through Advertising

Advertising is the art of promoting the sales of goods or services based on a market selection. It is affected through various media, particularly through newspapers, magazines, radios and T.V. services and bill boards along the highways. Advertising affects the market in one way or another. Expenditures on advertisements amount to large sums of money and they are rising every year.

The fact that expenditures on advertising are increasing from year to year indicates that advertising is important to market a product or services. As a country becomes more industrialized and as competition in business becomes keener for the firms, marketing strategy through advertising will become more important and expenditures on advertising will rise.

Advertising is regarded as “the life-blood of marketing” simply because it gives information to prospective consumers of the goods or services which are made available in the market. It tells a group of selected market of the existence of a new product or of new uses for or new or better qualities of an existing product, or reminds a market of the existence of a product. Without such information given through the various advertising media, the prospective market may not be aware of the existence or the uses of a product and the producer may not be able to sell it. A product that is not sold or cannot be sold is of no value to the producer and to the selected market. Therefore, it is obvious that informative advertising is very important to a firm or to an industry and is also important to consumers and the market at large.

Generally, advertising as practiced by most firms is competitive rather than informative in motive. This is particularly true where there is a great deal of product differentiation brought about by the practice of branding a product. A firm advertizes mainly because it wants to push the sales of its products. When its products are differentiated from the products of other firms by just its brand, then it hopes to increase the sales of its branded products to their selected markets. It can do so by marketing, through advertising techniques, to create a special image for its brand of products and to build up brand loyalty for its products to a given markets.

Once customers’ loyalty for its brand of products is established, the demand for its products will be less price-elastic and it is able to make some monopoly profits to a given specified markets. Competitive advertising, as we can see, is wasteful. Experts may tell us that there is no real difference, physically or chemically, between different brands of a product.

Whatever difference there may be between two brands is strictly psychological in nature built up through large sums of money spent on marketing through advertising campaigns. It can, therefore, be argued that the consumers would benefit more if firms spent less on competitive advertising and passed on their savings to consumers in the form of lower prices or in the form of genuinely better quality products obtained through more research which could be made possible with savings from unnecessary marketing activities.

However, it can be counter-argued that competitive advertising may not be a waste after all, because very often a consumer derives extra satisfaction from owning or consuming a widely-advertized product. Since he obtains more satisfaction, the higher price which he has to pay for the product because of the advertising is, therefore, justified.

Further, it can be pointed out that because of the large amount of revenue from marketing activities through advertising, newspapers and magazines are sold more cheaply to readers and they are within the reach of more people and, further, radio and T.V. stations are able to produce or buy better or more programs. Also, the advertising industry itself gains with more jobs created for the market community.

In conclusion, it can be said that one cannot deny that marketing trough advertising is the life-blood of industry. But it is really difficult to conclude that it is a waste of economic resources because much depends on one’s judgment of what is good or bad for the society.

Are High Ticket Internet Marketing Product Launches Getting You Down?

If you are like me and you have signed up for lots of opt-in Internet marketing lists, you have probably been bombarded with lots product launches where that spots are limited and the prices are way out of reach for the average person.

It seems like every email contains some type of promotion for the “latest” product rage promoted by famous Guru’s of Internet marketing.. Sometimes I get so many, I simply have to stop reading my email in order to get anything done.

I do have to admit, many of them are killer products from well respected professionals, but many people who are getting the emails for these promotions just don’t have the budget to fork over to get involved.

If you are a victim to the latest high ticket product launches, don’t get discouraged if you can’t afford to pursue them. If you are one of these victims, are some things to keep in mind to help keep you from getting discouraged.

Lay a foundation for Your Business
One of the most important things you need to do is to lay a foundation for your business. Many aspiring net entrepreneurs are trying to make money and have no idea how they want to do it.

The main thing you need to keep in mind is that in order to make money, you either have to sell a product, service or advertising. Focus your energy on one of these things first, then build on it using the information successful marketers provide for you.

Once you lay a foundation, it will give you more direction. This way, when the next marketing craze comes around, you won’t be starting all over again. Instead, find out how the marketing product relates to your business, then get as much free or low cost information on how to use it as you can.

Search for Low Cost Solutions Related to the Product Launch

When you get information on a product launch, you shouldn’t feel like the only solution to the problem costs tons of money. Most of the time there is more than one solution available to the problem they are attacking.

Some of the high ticket products are even based on concepts and methods that have been around for years. In this case, these courses and products are simply “rejuvenated” by marketers who have successfully used them recently.

The high ticket item may offer a killer solution, but if you can’t afford it, you have simply to start somewhere else. Just look for other free or lower cost articles, ebooks, courses or software solutions. Most of the time, there is something out there that will help you.

Believe me, there is always some alternative out there that will help you. You will have to do some research to find the lower costs solutions, but your research will pay off.

It helps to have money when starting an online business of any type, but you have to remember, many of the popular marketing gurus did not have tons of money to start their business. Instead they followed simple rules and tactics and did simple testing to find out what works, and then they build on it over time.

Today, you should have an even easier time they did starting your online business because there is a lot of free information and low cost tools to help you get started that were not available when most of the popular marketers got started.

So if you are getting email after email of the latest high ticket Internet marketing product, don’t get discouraged. There are still lots of opportunities to create a successful online presence. It’s just that it may take a little work before you can get there. And once you start to make a little cash, you can save up for some of the high ticket courses or marketing seminars which will allow you to meet potential partners that will further your success.

If you are experiencing the “High Ticket Internet Marketing Course Blues”, use some of the simple tips above to help you stay motivated and to help keep you on track to a successful Internet marketing venture.

Direct Marketing Products With Value

The internet has clearly delivered a marketing opportunity never before realized by businesses both large and small. The ability to advertise, inform and interact with the target market makes the internet second to none. Live TV marketing programs share some of this capability, but the internet is always on, and always has what the consumer wants to find. Network marketers including those associated with MLM companies are enjoying growth like never before. Entrepreneurs have a wide range of choices in the goods and services they can share online. A few of them have selected direct marketing products with value and focus their attention exclusively on the top tier of available choices.

The salesman in the desert selling water has a distinct advantage over the multitude of used sand lot owners. With a product that is clearly in demand, we would expect water inventory to remain consistently low. Yet because of the landscape it is sometimes difficult to see the water company behind the sand dunes.

Every time a new product or service is launched these days, an internet marketing campaign is included. Then it seems like another three or four companies spring up online the next day offering practically the same thing. The abundance of choices also brings an abundance of information. People who search online for anything expect a great deal of information and a multitude of choices. Entrepreneurs, who must decide which product to get behind from a business perspective, also approach the situation like a consumer.

We’ve all made purchases online that either met, or failed to meet our expectations. For the entrepreneur who is choosing to market a particular item, they need to know everything up front before making a decision. In a highly competitive market, selection for the prospective business owner is similar to that of a consumer. Buying into a business opportunity, however, involves a much deeper relationship.

Direct marketing products with value always serve the best interest of everyone. When true, measurable value exists in the product, it benefits everyone it affects. Any product or service of value, finds expression in various places. Exceptional services and remarkable products are always sought after. In order for companies to compete, they must rise to the same standard.

So the entrepreneur asks these important questions:

1. Is it valuable for personal as well as business purposes?
2. Does it ever lose or gain value?
3. What is the consumer reaction?

There are direct marketing products that serve both the individual and business owner alike. Any product or service that affects its user on a financial level would fall into this category. A household budget shares the same goal as a business budget. People desire to prosper and businesses must.

Educational material also serves both the consumer and business owner. When a direct marketing professional has an educational system for sale, chances are they’ve already reaped the benefits it delivers. As the overall knowledge of man continues to escalate at unprecedented speed, the demand for specialized knowledge grows in all markets. The ability to deliver valuable information is a rewarding experience for everyone.

Looking specifically at financial and educational material, it is reasonable to suspect that time can have an effect on the value of that information. As the knowledge base increases, some or all of that information may be subject to change. This is especially true for specialized educational products. Tax laws seem to change every year, and investment advice has to remain constant. Knowledge on how to repair a VCR may be ancient, but technical training for disk players, or TV’s for that matter, changes constantly.

If the product we purchase can’t be upgraded or enhanced, it is like any other product that begins to depreciate. Having a lifetime warranty on an electronic device would definitely affect our decision to purchase. Likewise an educational product, or financial service that absorbs changes without adding expense to the user, satisfies the demand for true and lasting value.

Finally we have to know if it works. Catchy slogans and entertaining advertisements aside, people need to hear from other people what they can expect. All the scientific evidence in the world isn’t going to convince me to buy some wonder tonic if my neighbor is telling me it gave him gas.

People trust people that aren’t trying to sell them something. The individual giving the testimony doesn’t gain a thing by convincing someone else to buy. TV has lost most of its credibility when it comes to parading ‘supposed’ consumers around with glowing, well scripted, endorsements; especially when the viewer can Google the product and read a dozen negative reviews in an instant.

Direct marketing products with value always have the endorsement of the marketing professional. Although this can seem like a car salesman claiming they own the same car, the value in the product can be measured apart for that endorsement. Even the addition of other consumers and business owners giving their reviews, only enhances the perceived value based on measurable criteria; namely, how it helps and why.

The internet market will continue to absorb any and every imaginable product people conceive. Rising to the top, the few truly valuable items will serve both the public lucky enough to find them, and the marketer clever enough to deliver them.